The Formation of Polycode Text Theory

Abstract

This review article is devoted to the theory of polycode texts that are represented as a combination of verbal and non-verbal components. This unity is supported by the meaning, structure and function, under which we mean the focus on solving a single communicative task. A polycode text includes signs of various semiotic systems, for example, colour and kinesics. A number of synonymous terminological descriptions of this phenomenon - creolized text, polycode text, polysemiotic text, semiotically enriched test - indicates that we are currently witnessing the formation of the theory of polycode texts. Theoretical and terminological understanding of the object of our description occurs in such directions as the analysis of the components of polycode text and their correlation, description of methods and prospects for the study of polycode texts. The pragmatics of a polycode text, with a brief overview of the most notable works of Russian linguists, is considered in such main areas of its implementation as humorous polycode text and polycode text in cinematography. The most studied phenomenon in this direction is the description of the polycode text of advertising of various types. New directions of analysis are the description of the functioning of the polycode text in political linguistics and Internet communication. It is important to note the increase in the number of works that investigate the use of polycode text in school teaching and in teaching foreign languages. A new area of study of polycode text is its description as a reflection of the national linguistic picture of the world. This review is based on academic works, which are fundamental in this area of research, and also includes articles published in scientific journals in Russia over the past five years.