Abstract
This paper investigates the current state and prospects of the development of the European IT services market. A detailed analysis of the economic indicators of the IT market in European countries has been conducted. Marketing characteristics of the external market of IT services were considered, in whose formation a leading role belongs to export deliveries. It has been determined that the capacity of the international segment of the IT services market in most European countries increases by an average of 20 % annually, and the share of IT technologies exports in the overall export structure exceeds 8 %. The forecast of changes in the internal market of IT technologies in the post-Soviet countries was analyzed. Based on the results, it was concluded that in the future the capacity of the domestic IT services market could increase and, in 2024, in particular in Ukraine, would exceed the volume of USD 2 billion. The results of studying the level of prices for IT services in the post-Soviet countries suggest that they mainly correspond to the prices for similar services in different groups of European countries (with different material capabilities). That means that for IT service consumers in countries with a low standard of living, price characteristics are not an obstacle to obtaining the highest quality services from domestic or foreign suppliers. The role and importance of personnel support of the information industry, which is key in the formation and development of the IT services market, have been determined. It has been proven that specialists who attained IT education mostly work according to the skills and competencies obtained, which distinguishes them favorably from specialists in other fields. Despite the tendencies of a certain outflow of specialists outside the countries with a low living level, the number of IT specialists is growing progressively in their economies. In many ways, these trends are facilitated by an increase in the number of graduates from specialized educational institutions.
Highlights
The volume of the global IT services market was estimated at about USD 600 billion in 2020 and was expected to grow at an average annual growth rate (CAGR) of 7.7 % between 2020 and 2027 [1]
The digital economy significantly affects the trajectory of the world and the social well-being of ordinary citizens, the efficiency of production and commercial activities of enterprises – from the allocation of resources to the distribution of income and growth
Despite the significant contribution of the results of the research to the development and ensuring the growth rate of the IT market, there is an objective need to highlight and substantiate the peculiarities of development of both the international and national IT markets. These features include the assessment of the dynamics of the cost of IT services, the sectoral and territorial structure of the development of the information technology market, training for IT industries, etc
Summary
The volume of the global IT services market was estimated at about USD 600 billion in 2020 and was expected to grow at an average annual growth rate (CAGR) of 7.7 % between 2020 and 2027 [1]. Increasing attention to the development and widespread use of information technologies and their focus on the consumer in various sectors of the economy increases the demand for the outsourcing of services in the field of information technology. It should be noted that active participation in the world and European markets of information technologies allows the country to gain certain competitive advantages for the IT industry. This area of activity belongs to the few sectors of the national economy, which, under the conditions of a difficult political and economic state in the country, is developing quite successfully [6]. All this predetermines the absolute importance and relevance of scientific research into the economic and marketing characteristics of the national information technology market in order to define its role and place in the European community
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