THE FOREIGN TRADE ACTIVITY EFFECTIVE STRATEGY ENTERING INTO OVERSEAS MARKETS

Abstract

By this currently issued article the ways for foreign market intrude and promotion were analyzed as a main point. In focus, the mission and target of a separate management decision were considered. It was a chance for any separate enterprise to be involved into international trade activity. Within a way of decision making could be deeply concerned about foreign trade activity strategy at a beginning. For companies and individuals not fully acquainted with export operations (however familiar they are with business practices in general and domestic operations in particular), this article offers a basic introduction to the “tools of trade”: export terminology survey, equipment, procedures, administrative backup, and essential sources of information. Direct involvement in the overseas export or marketing process naturally requires a higher degree of commitment and attention. Three principal categories of market involvement are discussed in this article. The first, direct exporting selling, means setting up at least a limited export organization and establishing sales contacts with overseas agents and other interested parties. The second, indirect market entry, does not refer to the physical shipment of the product, but rather to the know how involved, as in the case of licensing and franchising. The third, corporate presence, means a corporate commitment and is not normally considered until substantial effort has first been expended on testing the market. The main reason for the present publication is new ways for successful foreign trade activity for all kinds of enterprises within its upgrading, first steps, either promotion their activity overseas. We could provide with up to date attitude to international trade development depended from the area or a location. In different countries attitude to a new comers in a local market is different. In the article be presented some organizational business structures which could be implemented within foreign trade expansion. All kind of proposed points can be a separate subject for discussion or practical implementation depended from the terms and conditions of the foreign market or special type of enterprise behaving within intruding into foreign market.