Abstract
In many communities the proposal to add minute quantities of a fluoride to the water supply as a means of reducing the amount of tooth decay in the population has provoked bitter controversy. Here is a study that inquires into the attitudes and motivations of the people who vote against fluoridation in the referenda which have been held on the issue. William A. Gamson is a Research Associate in Social Psychology at Harvard. He has a joint appointment between the Department of Social Relations and the Social Science Program of the School of Public Health.
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