Abstract
Employability is one of the angular factors in university public policies. In fact, it is common for public institutions trying to adapt the supply of Superior Education to actual demand of the labor market. In this regard, it is essential to parameterize the factors of interest to students in developing their preferences for universities. In this research we analyze the factors that affect future students when trying to choose higher education. It has carried out a quantitative study of important factors thanks to clusterization, from econometric and factorial approach. It is concluded that sex, type of secondary school of origin and socioeconomic factors are determinants of choice. This is essential as a tool for predicting and improving employability when providing students, academia and government.
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