THE FEEDING PICTURED IN THE CINEMA: CONTRIBUTION OF SOCIAL REPRESENTATIONS / A ALIMENTAÇÃO RETRATADA NO CINEMA: CONTRIBUTO DAS REPRESENTAÇÕES SOCIAISaquario

Abstract

The aim of this study is to survey and analyze the social representations of cinema viewers regarding the food portrayed in films. Google Forms was used to raise on Facebook the testimony of people who like cinema about the food portrayed in this communicational and artistic medium. The answers about the most cited film were interpreted by content analysis, using the theory of social representations as a theoretical framework. The sample consists of 35 participants, 89.9% women and 11.1% men. There were 16 films that came to mind and the most mentioned was Babette's Feast (26.47%). Two categories were raised: preparing the food and serving the food. At the Babette’s Feast, food first enters restrictions, suitable for the small village, reflecting the conservative and religious parameters of the two sisters, being only a source of food. The use of the theory of social representations allowed us to study in the film Babette's Feast the social realities, the phenomena that involve some fundamental characteristics of daily life and those phenomena that disturb people's routines. The social representations about food for people who like cinema emerge when the food is transformed into tasty food, shared between people. The innovative and previously unattainable flavor portrayed at the Babette’s Feast brings the importance of food, meals as a cultural and social act of integration, memory, innovation, sharing, sociability, subjectivity and individual and social transformation through food preparations and tastings.