Abstract
A considerable amount of research has demonstrated the value of imagined contact in reducing social prejudice. The current study investigated the efficacy of imagined intergroup contact in improving attitudes towards male homosexuals on both explicit and implicit measures. Eighty-five heterosexual undergraduate students were randomly allocated to one of three conditions: imagined interaction, prime control or unrelated imagery control. Overall, no significant differences were found between the imagery conditions for either the explicit or implicit attitude measures, even when controlling for prior contact. Accordingly, the present findings, unlike those of Turner et al. (Journal of Personality and Social Psychology 93: 369–388, 2007b) and (Group Processes & Intergroup Relations 10: 427–441, 2007a), do not offer support for the effectiveness of indirect contact in reducing prejudice toward male homosexuals. Some explanations for the inconsistency of findings are discussed.
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