The Factors and Theories on Consumers' Purchase Intention of New Energy Vehicles

Abstract

In recent years, in order to alleviate the increasingly serious situation of the world's environmental problems and promote the sustainable development of the global economy, the world's major automobile enterprises have been invested in developing and promoting new energy vehicles. By sorting out and analyzing the factors that affect consumers to buy new energy vehicles, this study was based on the consumer-related theory and aims to correctly grasp the consumption behavior and law of the new energy vehicle market. By collation and analysis of the previous studies, this study found that consumer demographics, attitude, perceived behavior control, and social norms are important factors affecting the consumption behavior of new energy vehicles, and explains different effects of each variable on consumer attitudes and behaviors from multiple theoretical perspectives. This study put forward the relevant suggestions to promote the development of new energy vehicles and provided guidelines for promoting the development of sustainable industries.