THE FACTORS AND ISSUES AFFECTING FOOD LABELLING AND THE NEED FOR LABELLING DESIGN FRAMEWORK: A REVIEW

Abstract

Food labelling is critical in facilitating the exchange of information about a food product between users and the food industry or system. The food label information enables consumers to understand the food better and make healthier food choices based on the food labelling information. Given the critical role of food labelling in consumer decision-making, the industry must understand how the design elements of food labelling influence the consumer's perception of food selection. Understanding consumers' perspectives and needs regarding labelling is critical for effective information delivery and thus creating a need for a labelling design framework. Therefore, this study aims to highlight the need for food labelling frameworks, issues, and factors affecting labelling from past study viewpoints. The study's findings hope to contribute to developing new food label designs that emphasise effective communication, design selection, and the application of design elements to convey ingredient and nutritional information.