Abstract

It is argued in this paper that organizations are “living purposeful” or “adaptively rational” systems whose survival depends on their ability to interact successfully, on a continual basis, with the surrounding environment. Three states of the external organizational environment — controllable, partially controllable and uncontrollable — are identified, and the information characteristics of each state are discussed. The approaches that organizations can adopt to collect information on the environment are also discussed; these approaches use externally-based data sources and modeling and/or analytic techniques. On these bases, we consider effective strategies and methodologies which organizations can adopt for processing, evaluating and communicating information about the external environment to satisfy decision-making requirements.

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