The expectations of voluntary blood donors and the motivation for continued blood donation action

Abstract

Introduction: Investing in maintaining the trust of blood donors, the safety of blood and blood products and the effectiveness of health professionals is vital because it can enhance the attraction of donors. Purpose: The main purpose of this research is to highlight the most prevalent motivational factors of blood donation. Methodology: A mixed research project was conducted after quantitative and qualitative methodologies were used in the blood donation unit of the hospital with a sample of 416 blood donors, volunteers and nonvolunteers. Research questionnaires were formulated for the year 2020.The data was collected in the form of a specially designed questionnaire. The statistical analysis was performed with the software program Statistical Package for Social Sciences (IBMSPSS), version 22.0. Results: In a percentage of 70.7%, the majority of blood donors were men, aged 36-50 years old. The evaluation of the study results showed that the blood donors were volunteers in a percentage of 82.95%, while the remaining percentage of 17.1% were urged to donate blood, due to a need of a relative. Conclusions: The findings of the study show the need for substantial interventions, application of better techniques and approach methods as well as maintenance of blood donors. The urge of people to donate blood constitutes a procedure of great importance which requires constant efforts. The sufficiency of blood is ensured only with constant, systematic blood donors.