Abstract

Herbal, medicinal and aromatic plants (HMAP) are popular sources of materials used in alternative medicine, new drugs and other products used for health care. The trade in HMAP, especially medicinal plants (MP), is expanding into new market segments whether as herbal components of health foods or preventative medicines. They are processed into varying products which address similar diseases to which over-the-counter (OTC) medications are applied. This paper attempts a review of the global market for HMAP products focusing on product identification and classification, size and scope of the market, standards and regulations and key players in the global trade. Despite the problem encountered in classifying some traditional products of MP, fortified foods and dietary supplements as “food supplements” or “phyto-medicines,” one popular basis for classification of HMAP products is the purpose of use. Another classification used when considering export of HMAP products is the Harmonized Commodity Description and Coding (HCDC) system which uses an internationally standardized tariff nomenclature for traded commodities. The market for HMAP products is a relatively young, emerging and small one in Nigeria and there is difficulty in establishing for the market, a reasonable monetary value. The Nigerian HMAP product market is dichotomized into two distinct categories of suppliers; local producers and those distributing imported products. While local producers offer products claimed to have the potency to treat some disease conditions addressed by OTC drugs, distributors of imported HMAP products usually market dietary supplements. At the global level also, there is a small but growing niche market for HMAP products which was valued at about USD13 billion in 2010. In both Nigeria and the global scene, there is the tendency for the market for HMAP products to continue to grow due to increasing consumer preference for natural, healthy, sustainably produced and fairly traded products over synthetic ones. Even though standards and regulations for HMAP products market are still not fully developed, they have been established and are operational in countries such as Canada, China, Nigeria and USA. A significant and commendable stride is being made by the European Union in establishing standards and regulations governing the market for HMAP products. These standards and regulations encompass good manufacturing practice relating to medicinal products which are meant especially for human and veterinary use.

Highlights

  • Plants produce over 10,000 different compounds primarily used to protect themselves against attacks by parasites, pathogens and predators

  • Herbal medicine predates the other forms of health care used by humans and it has evolved alongside development of modern civilization [5]

  • Traditional medicine (TM) has survived mostly through raw materials derived from medicinal plants (MP), which are the major components of products used for alternative medicine, newly introduced drugs and health care products [11]

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Summary

Introduction

Plants produce over 10,000 different compounds primarily used to protect themselves against attacks by parasites, pathogens and predators. Primitive humans see the wide varieties of plants available for their use as a blessing from nature They collected undocumented information on herbs and evolved specific herbal pharmacopoeias. Plants regarded as medicinal plants (MPs) are those which have substances capable of being used for therapeutic purposes in one or more organs of their bodies Such plants contain inactive substances which become active when chemically manipulated during the process of manufacturing chemical medicines [8]. TM has survived mostly through raw materials derived from MPs, which are the major components of products used for alternative medicine, newly introduced drugs and health care products [11]. Aromatic and medicinal plants (HMAPs) are, as a result of growing interest by people in alternative health products, penetrating new market segments as herbal components of health foods and preventative medicines, under various trade names. This paper attempts a review of the global market for products derived from HMAPs focusing on product identification and classification, the size and scope of the market, major players and standards and regulations in the market

Classification of Hmap Products
The Local Market
SE Asia Japan South Asia
The International Market
Application of Demand and Supply Theories in Marketing Hmap Products
The Law of Demand
Supply relationship
The Law of Supply
Supply and Demand Interactions
South Africa
Standards and Regulations in Hmap Product Trade
Widening the Market for Hmap Products
Findings
Conclusion
Full Text
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