Abstract
Many agricultural communities have witnessed the evolution of local partnerships to encourage growers to adopt more sustainable agricultural practices. This study analyzes the evolution and effectiveness of the Sustainable Winegrowing Program (SWP) in Lodi, California. Three different theories of grower behavior (diffusion of innovation, cultural change, and social capital) suggest complementary reasons for the effectiveness of sustainability partnerships. Regression analyses of two years of grower surveys demonstrate that greater participation in the SWP is associated with greater use and more positive attitudes toward sustainable practices. The effect of participation has expanded to a broader set of practices over time, consistent with the evolution of the program.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
