Abstract

Under the background of continuous development of economic digitalization, with the continuous emergence of new Internet application tools, in view of various negative views and practices on the development of e-mail application in the current society and college teaching level, comprehensively and systematically analyze the evolution logic of e-mail development, correctly recognize the important role of e-mail application in the transformation and upgrading of digital economy, and serve the construction of China's digital power. Based on the literature, this paper uses historical analysis, observation, quantitative analysis, empirical analysis, and survey methods to explain the development process and evolution characteristics of e-mail applications from a historical perspective, comprehensively and systematically analyze the main mechanism of e-mail industry development from the perspective of industrial competitiveness, and then discusses the development trend and challenges of e-mail application. The research results show that the e-mail application is not outdated, but deeply integrated into all aspects of social life. It is also one of the important contents of online marketing teaching in Chinese universities, remains an important part of the development of the digital economy, However, the development is facing huge challenges. Finally, the relevant enlightenment and suggestions on the healthy and comprehensive development of China's e-mail application are put forward.

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