Abstract
Today, tourists increasingly purchase holiday packages online rather than traditional purchasing method. However, research give more importance to online travel purchasing and online purchasing behaviors of tourists. In this context, the purpose of this study is to find out online holiday purchasing behaviors of tourists using TAM and the relationships between purchasing behaviors of tourists with TAM. For this purpose, data were collected from 403 academic staff working at Karabük University using a structured questionnaire. Results show that perceived ease of use, perceived usefulness and trust had positive impact on e-purchase attitudes and intentions of tourists; while perceived risk had negative impacts. Therefore, tourism enterprises should organize their websites considering tourists’ internet purchasing behaviors.
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