The Evaluation of Cruiser Tourist Preference : The Case of Pan – Yellow Sea Port in Korea

Abstract

This paper is to suggest the preference list of cruise tourists at Pan Yellow Sea Port. This study conducted the survey of cruise tourists calling at Incheon port for the cruise tourists" needs and performed interviews of staff of cruise liners with their sales officers in Shanghai. The evaluation for the preference of the cruise tourists were conducted by modeling a formula in order to rank the preference. This paper assumes that the preference is mainly bounded on stay time, which can be classified into under 10 hours, under 10~24 hours, and over 24 hours. After validating the model accuracy, we can estimate tourists’ preference in different conditions. Under 10 hours-stay at the port, the shopping site, food sites, sightseeing sites, and cultural tour sites are preferred. Second, between 10~24 hour stay, the rank is changed a little like as duty free shop, korean traditional food, department store, road shopping, road sight, drama film site, casino, historical remains, ancient place, traditional tower. Through the research, we find the tourists like to enjoy casino games through the night. Third, over one day of stay, tourist enjoy experience tours, like water parks, amusement parks and so on. This paper will contribute to design the product mix of tourists at calling port using preference evaluation model. According to tourist condition like stay time, gender, type of companion, age etc., preference evaluation model is able to be adjusted with the model.