Abstract

This paper presents a comprehensive overview of the environmental impact on the airline industry, focusing on three of China's largest airlines - Air China, China Southern Airlines, and China Eastern Airlines. It provides a financial analysis of these airlines using the Capital Asset Pricing Model (CAPM). It includes a literature review to underline the importance of environmental factors on the industry and its financial performance. Scrutinizes the reciprocal relationship between the environment and the airline industry, focusing on how environmental factors influence the industry. The study involves reviewing the literature on physical environmental factors, policy-related factors, and the industry's response to these influences. The objective is to comprehensively understand the ecological impacts on the industry and the consequent strategic adjustments and technological innovations being undertaken.

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