Abstract
This research contributes to critical entrepreneurship studies by exploring the entrepreneurial journey of female entrepreneurs in rural Pakistan. Despite increasing advocacy for supporting female entrepreneurs in developing countries, female entrepreneurship remains an atypical outlier with entrepreneurship being conceptualised from an androcentric western perspective. In this paper, we propose to use a liminal identity perspective to explore the challenges female entrepreneurs participating in a Pakistani Government program called ‘Entreprenoors’ experience during their transition into entrepreneurship and how they manage that transition. Our qualitative analysis of nineteen female entrepreneurs’ in-depth interviews shows how the Entreprenoors’ evolving identities, fluid legitimacy and limited resources can give birth to and shape subsequent entrepreneurial activities. It is in these liminal transitions that entrepreneurial identities and creative entrepreneurial practices and micro-businesses emerge. Our results expand current understanding of the process of entrepreneurial identity development in liminal conditions, especially among non-western female entrepreneurs and contribute to exploring alternative ways of managing the entrepreneurial journey.
Published Version
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