The emotion–valuation constellation: Multiple emotions are governed by a common grammar of social valuation

Abstract

Abstract Social emotions are hypothesized to be adaptations designed by selection to solve adaptive problems pertaining to social valuation—the disposition to attend to, associate with, and aid a target individual based on her probable contributions to the fitness of the valuer. To steer between effectiveness and economy, social emotions need to activate in precise proportion to the local evaluations of the various acts and characteristics that dictate the social value of self and others. Supporting this hypothesis, experiments conducted in the United States and India indicate that five different social emotions all track a common set of valuations. The extent to which people value each of 25 positive characteristics in others predicts the intensities of: pride (if you had those characteristics), anger (if someone failed to acknowledge that you have those characteristics), gratitude (if someone convinced others that you have those characteristics), guilt (if you harmed someone who has those characteristics), and sadness (if someone died who had those characteristics). The five emotions track local valuations (mean r = +.72) and even foreign valuations (mean r = +.70). In addition, cultural differences in emotion are patterned: They follow cultural differences in valuation. These findings suggest that multiple social emotions are governed (in part) by a common architecture of social valuation, that the valuation architecture operates with a substantial degree of universality in its content, and that a unified theoretical framework may explain cross-cultural invariances and cultural differences in emotion.