The Embodiment of Digital Art Elements in Traditional Cultural and Creative Product Designs

The objective of this research was the establishment of a quality scale [QFD] for creative and product design service that was not available before. The cultural and creative product design industry of Sanxia indigo dyeing was taken as the case study to develop such a Quality Function Deployment (QFD) system. In addition, digital inject textile printing technology was utilized to replicate and analyze the pure indigo blue color and totems used in the traditional indigo dyeing process. As the local cultural and creative industry are progressing rapidly in Taiwan and global markets, this research intends to develop the Old Street of the Sanxia indigo dyeing creative product design industry into a case study, with the objective of exploring the establishment of a quality control scale for a design service entity that has never had one. This research also intends to preserve and record traditional Sanxia indigo craftsmanship and totems with digital printing technology so that it can be scientifically preserved and analyzed. The Sanxia indigo shops and consumers were targeted as the objects of study. This research has probed into the actual operations of the Sanxia indigo dyeing creative product design industry. Data were generated through review and study of domestic and international literature and articles. Interview surveys and on-site observations were conducted, as well as hands-on experience in the shops, to gain a real understanding of the industry. Based on the QFD which originated in Japan in the 1960's, the voice of the was collected and analyzed for product design and production in order to actually meet or even exceed customer expectations of the products. While the QFD was mainly used for the manufacturing industry, the goal was to try to set up QFD concepts for the design service industry, the Sanxia indigo dyeing creative product design in this case. The House of Quality deployment model was used to conduct a series of matrix analyses, and through the quality deployment mechanism, the voice of the was transformed into a design scale for the development of creative products. The six foundation frameworks of the House of Quality (Hauser 1988) were explored. The frameworks are: 1. customer demand, 2. engineering analysis, 3. competition analysis, 4. relationship analysis, 5. technology assessment and 6. correlation matrix. The findings will provide industry vendors with important Sanxia indigo dyeing references for product design and quality principles to help meet consumer needs. Three conclusions from this research were obtained: (1) The importance of creative product design quality is reflected in the following four aspects: a. It is a key element of the customer purchasing intention-product feature; b. It is a rule for industry existence and success; c. It can enhance customer satisfaction and loyalty and d. It can improve the operating performance of the industry. (2) If creative industry service procedures are included in the quality scale of creative indigo dyeing product design, a complete quality scale of creative product design can be constructed. (3) Creative indigo dyeing product design quality of Sanxia indigo dyeing art should be strengthened in terms of dye liquor materials, indigo dyeing features and post processing techniques so as to ensure the quality of creative product design and enhance customer satisfaction and purchasing intentions.

Cultural and creative products(CACP) have their own unique creativity and culture, so they are popular with the public. Digital art of traditional CACP is a major direction of the reform and upgrading of CACP. However, there is little research on digital art in the design of CACP. Therefore, this paper puts forward the design research of digital art into CACP. In this paper, the application of digital creative products in the cultural and creative product design can be enhanced. According to the actual needs of traditional cultural and creative product design, combined with the latest digital media art, this paper constructs a new creative design model of CACP, and focuses on the interactive effect of digital media artistry on CACP. In order to deeply understand the influence of digital art integration on the design of CACP and the development of cultural and creative industries, this paper establishes the corresponding investigation and research. According to the questionnaire and public data, the sales volume of Dunhuang Cultural Products in Dunhuang increased from 13.584 million yuan in 2016 to 31.957 million yuan in 2019, an increase of 135%. The analysis shows that digital artistry has changed the design concept of traditional CACP, enhanced the sense of experience of CACP, and promoted the economic development of cultural and creative industries.

Regional culture is of great significance to the design of cultural and creative products. Regional cultural elements empower product design, on the one hand, they can promote the inheritance and innovative development of regional culture; on the other hand, they can design cultural and creative products with both historical and cultural traditions and in line with modern aesthetics. Currently, cultural and creative products are hot, but not many ceramic cultural and creative products are practical, artistic and cultural at the same time. Therefore, this paper explores the combination of regional culture and ceramic cultural and creative product design, and explores how regional culture can empower ceramic cultural and creative product design through the literature research method and case analysis method. What is more, it also puts forward the current problems including design homogenisation and lack of cultural connotation and practicality in the design of ceramic cultural and creative products, and puts forward coping strategies to further improve the regional cultural characteristics of ceramic cultural and creative product design, like the introduction of design talent, according to the group demand for design optimization.

In recent years, China's cultural and creative industry has achieved rapid development. Integrating intangible cultural heritage elements into the design and development of cultural and creative products can not only effectively enhance the aesthetic and cultural value of cultural and creative products, but also promote the dissemination of China's intangible cultural heritage culture, let more people understand intangible cultural heritage culture, and enhance national confidence. To integrate intangible cultural heritage elements into the design and development of cultural and creative products, it is necessary to deeply analyze the connection between them. Cultural and creative products, as a combination of traditional cultural connotations and modern artistic aesthetic values, must follow certain principles in development and design, find more ways to realize cultural and aesthetic values, and play an important role in spreading traditional culture, improving national cultural soft power, and other aspects. Based on the research on intangible cultural heritage and cultural and creative product design, this paper explores the practical significance of applying intangible cultural heritage elements to the design and development of cultural and creative products. Based on the current problems in the design and development of cultural and creative products in China, it explores the practical path of integrating intangible cultural heritage elements into the design of cultural and creative products in the new era, aiming to enrich the market of cultural and creative products in China and promote the value connotation of intangible cultural heritage in China.

Chinese culture has been continuously developing for 5000 years of historical development. Its traditional culture has had an impact on social development, and this traditional culture is rooted in the development of the society. The traditional Chinese culture also has certain significance for the design of modern cultural and creative works, which does not only inject vitality for cultural and creative products, but it also enhances the artistry of cultural and creative products. Therefore, based on this, this paper expounds the concept of traditional Chinese culture with cultural and creative products, analyzes the value of traditional culture in cultural and creative products, and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.

This paper obtains design demand keywords from online review data of cultural and creative products and builds a framework of modern cultural and creative product design demand in the era of artificial intelligence by combining with consumption intention. Oriented to integrating traditional culture in the design of cultural and creative products, the graphic image processing technology is used to extract conventional cultural elements and optimize the pattern and image enhancement of cultural and creative products. Then the parametric technology is used to transform the design of traditional cultural symbols and elements. Setting satisfaction scores from five aspects: color, shape, material, function and cultural connotation, using satisfaction index to score the cultural and creative products of traditional culture, and carrying out the test of conventional cultural imagery conveyance of cultural and creative products, “artistic,” “full of representative significance The mean values of “artistic”, “representative” and “cultural value” are 4.573, 4.602, 4.518, and the P value is 0.000, which is significant, and the integration of the essential visual characteristics of the theme design of the cultural and creative products is effective. The works combined with the modern cultural and creative product design framework can highlight the traditional cultural qualities.

Following the rapid development of high-technology industries, digital applications have been applied in various technologies, bringing people a whole new daily living experience. Interactive technology has led to breakthrough innovations. Application of augmented reality (AR), in addition to people’s approaches to interact with the physical world, has changed industry owners’ methods in designing products. This reveals the criticality of designing products with AR technology and new forms of interactions. This study investigated the current status regarding the cultural and creative products in consumer markets and the effectiveness of incorporating AR technology into cultural and creative product design courses. Data were analyzed to clarify said effectiveness and confirm the feasibility of AR technology in cultural and creative product design. A survey was performed on the cultural and creative products in the National Palace Museum located in Taipei and those designed by university students majoring in design to explore the effect of AR technology employed in cultural and creative product design on consumers’ review of and purchase intentions for the products. The following conclusion was reached: (1) The scale constructed to evaluate the cultural and creative products designed using AR technology was feasible. (2) AR technology positively affected participants’ review of and purchase intentions for cultural and creative products. (3) The products created by students according to the teaching method employed exhibited business value of high interactivity. Future cultural and creative product design courses can employ AR technology in their principles and practices in training innovative talents that satisfy the market demand. The design principles developed thereof can also serve as a reference for industry owners in designing cultural and creative products.KeywordsCultural and creative product designAugmented reality (AR)EvaluationPurchase intention

Traditional culture is gradually gaining attention. Whether a country's cultural heritage is complete represents a country's cultural confidence. However, with the advent of the technological era and the impact of foreign cultures, some traditional Chinese cultural crafts have gradually been neglected. Although some are known by more people under the vigorous publicity of the country, young consumer groups often only pay attention to their appearance and photo effects, but ignore the process and cultural significance behind them. For example, the specific crafts of Miao batik and Miao silver have not received enough attention and inheritance. The rise of cultural and creative product design has brought new opportunities for traditional cultural publicity. By combining Miao costumes with cultural and creative design, it can effectively promote publicity and make it more widely recognized and inherited. This study mainly uses research methods such as literature review, case analysis and comparison, focusing on how to better spread the Miao costume culture on the basis of preserving traditional culture through natural integration with cultural and creative design, and enhance young people's recognition and interest in traditional culture. The survey shows that consumers show a high degree of acceptance and interest in products with Miao elements, and integrating Miao costume elements into cultural and creative product design can enhance the attractiveness of products, so the integration of traditional culture and modern design has great market potential. So in summary, the combination of Miao clothing elements and cultural and creative product design can not only promote the protection and inheritance of traditional culture, but also bring new vitality to economic development.

Traditional cultural and creative products need to be combined with cultural connotations on the basis of traditional cultural products, and modern visual communication design laws and design theories are used as the methods to broaden the product display medium and extend the product value. In this paper, we first sort out the cultural connotation of cultural and creative products and the design and development motives and explore the specific implementation path of cultural and creative product design based on visual communication design. Secondly, it studies the extraction of visual elements of traditional cultural and creative product patterns by the SURF image feature extraction method. Firstly, it realizes the acquisition of styling visual elements by the Canny operator in the edge detection algorithm. Then it acquires accurate color visual elements based on the K-Means primary color extraction algorithm improved by the contour coefficient method. In the traditional cultural and creative product design examples, it is found that the average Dice conventional culture coefficient image extraction based on the SURF method is 0.731, and the structural similarity of primary color extraction reaches 0.792 with the original image of traditional culture. Traditional cultural and creative products have a comprehensive evaluation score of between 4.3 and 4.5, which indicates high satisfaction. Carrying out the design of conventional cultural and creative products with visual communication design, its central performance is in visual attractiveness and formal innovativeness in order to burst the vitality of traditional cultural and creative products.

Background As an important carrier of cultural inheritance and emotional expression, cultural and creative products can achieve psychological comfort and repair by stimulating users’ collective memory and emotional resonance through their design. Psychological models provide theoretical support for understanding this process. For instance, the self-determination theory emphasizes that cultural and creative products satisfy users’ autonomy, competence and sense of belonging. If psychological models are applied to the design of cultural and creative products, it can accurately capture users’ deep-seated needs in cultural identity, emotional regulation and meaning construction. To explore the psychological healing influence mechanism of psychological models on the audience of cultural and creative product design, this study analyzes the design cases of cultural and creative products combined with psychological models. Methods The research selected 120 audiences for cultural and creative product design as experimental subjects and divided them into the experimental group and the control group. The control group received regular displays of cultural and creative products, while the experimental group experienced cultural and creative products that incorporated psychological model theories. The experiment lasts for four weeks, and every week, the research subjects are required to participate in cultural and creative product experience activities. Both groups of experimental subjects had moderate or severe symptoms of depression and anxiety before the experiment was conducted. Before and after the experiment, the Self-rating Depression Scale (SDS) and the Self-rating Anxiety Scale (SAS) were used to evaluate their psychological healing situations. Results The scores of the depression and anxiety scales of the experimental group and the control group before and after the experiment are shown in Table 1. As shown in Table 1, before the experiment was conducted, there were no significant differences in SDS and SAS scores between the two groups (p>.05), indicating that the baseline levels were consistent. After the experiment, the SDS score of the experimental group decreased from 2.25 ± 0.36 to 1.80 ± 0.22, and the SAS score decreased from 2.20 ± 0.40 to 1.81 ± 0.24. The reductions were significantly greater than those of the control group (p<.05). Discussion The design of cultural and creative products integrating psychological models has a significant promoting effect on the emotional regulation and psychological repair of the audience, which can alleviate their depression and anxiety and enhance their psychological resilience. At present, research is only limited to the observation of short-term intervention effects and lacks the tracking and verification of long-term psychological improvement effects. Subsequent studies can extend the intervention period and add follow-up links to assess the sustainability of its effects.

Exploring the influence of the ADDIE education model on teaching cultural and creative product design to promote the improvement of the quality of teaching cultural and creative product design. Starting from the ADDIE education model, this paper analyzes the five components of the model and the specific functions of each component. The logistic regression algorithm that constitutes the analysis module of the ADDIE education model is introduced, and a sparse prior factor is introduced to optimize the logistic regression algorithm; then, a sparse logistic regression algorithm is constructed to solve the likelihood function of the weight vector. Finally, the ADDIE education model is used to analyze the indicators of cultural and creative product design teaching in two aspects: the teaching objectives and teaching principles of cultural and creative product design. From the teaching objectives, the influence of cognitive, skill, and emotional objectives accounted for 47.11%, 44.41% and 51.26%, respectively. From the teaching principles, the percentages of uniqueness, practicality, and attractiveness are 51.5%, 43.7%, and 40.3%, respectively. Based on the ADDIE education model can affect the emotional goals and uniqueness in the teaching of cultural and creative product design, and it is necessary to focus on the emotional teaching of product design as well as diversified and differentiated teaching in design teaching in order to enhance better the learners’ interest degree in cultural and creative product design.

In recent years, with the interaction and integration of modern cultural and creative industries with Chinese excellent traditional culture, various innovative cultural and creative products have been introduced, ushering in new opportunities for the inheritance and development of Chinese excellent traditional culture. In order to integrate Chinese cultural elements into the design of cultural and creative products. This paper draws on the characteristics of DNA inheritance and mutation in living organisms to construct a multi-objective optimization model of DNA elements, and by applying the model to the analysis stage of cultural and creative product design, the designed products can be more completely integrated into the elements of Chinese characteristic culture to effectively guide the design practice of cultural and creative products. This paper takes Dunhuang Tang Dynasty Feitian cultural elements as an example for practical research through the integration of Dunhuang Tang Dynasty Feitian cultural elements of a series of cultural and creative products for the satisfaction survey from the symbolic perception, beautiful shape, functional and practical, cultural connotations, innovation and novelty of the five dimensions of the design effect assessment, the furniture category of cultural and creative products scored the highest, the average value of 4.766, the cultural and creative products in the symbolic perception of the dimensions of the score is high. It shows that in the Dunhuang Tang Dynasty, Feitian cultural and creative products can be perceived as symbols of the characteristic culture of the period.

With the continuous integration of culture and tourism industry, the integration of culture and tourism has become an important driving force for promoting local economic and cultural development. In this context, the design of cultural and creative products, as a key link connecting local culture with tourist needs, has received increasing attention. This paper explores the connotation, development trend, and innovative path of cultural and creative product design through a systematic study of cultural and creative product design under the background of cultural and tourism integration. Research has shown that the integration of culture and tourism not only provides rich resources and inspiration sources for the design of cultural and creative products, but also promotes the deep communication of cultural connotations and the realization of emotional resonance. Under the dual influence of globalization and digitization, cultural and creative product design needs to maintain local characteristics while possessing cross-cultural communication skills. Through case analysis and exploration of design methodology, this article proposes that the design of cultural and creative products should focus on the combination of artistic, functional, and market-oriented aspects, while incorporating local cultural characteristics and innovative elements.

Research and analyse the development trend of cultural and creative product design in the context of active ageing, pay attention to the daily needs and emotional needs of the elderly, and study the characteristics of cultural and creative product design serving elderly users. The principles of elderly-oriented design for cultural and creative products are reasonably applied and appropriately grasped, and the age-appropriate design system is continuously improved. Combine the contents of user experience design science and other contents, propose an elderly-oriented design strategy for cultural and creative products that pays attention to the physical and mental health of the elderly, and provide new ideas for ageing cultural and creative design. The study shows that while developing the consumption market for middle and upper knowledgeable people, cultural and creative products can also turn to age stratification and focus part of their attention on the elderly who have a sense of affinity with traditional culture, contributing to the promotion of the process of active ageing.

To solve the problems of insufficient excavation of cultural connotation, single expression form and low market acceptance in the current design of red cultural and creative products, and to explore the innovative path of red culture inheritance and dissemination in the digital era, this study focuses on the application of red culture in cultural and creative product design under the background of artificial intelligence. Adopting literature research, case analysis and interdisciplinary research methods, combined with artificial intelligence technical means such as big data analysis and generative AI, this study first sorts out the core connotation of red culture and the current development situation of cultural and creative product design, then analyzes the coupling relationship between red culture and cultural and creative product design, constructs an application framework of red culture in cultural and creative product design empowered by artificial intelligence, and verifies the effectiveness of the framework through typical cases. The results show that artificial intelligence can effectively promote the extraction, transformation and innovative expression of red cultural elements, enhance the cultural appeal and market competitiveness of red cultural and creative products, and provide a new practical scheme for the creative transformation and innovative development of red culture.