Abstract
The franking privilege is a major congressional perquisite often assumed to produce electoral benefits for incumbents. In this study Professor Cover offers a model to assess the overall electoral impact of franked mail. He finds that while the impact does benefit an incumbent, it varies as a function of voter partisanship, and that while the recognition effect of a mailing is the dominant one for incumbent and challenger partisans, improved incumbent evaluation is more important for Independents.
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