Constituency Campaigning in 2010

Abstract

The importance and electoral impact of campaigning at constituency level is now widely accepted. A variety of different research teams have repeatedly demonstrated the electoral benefits of well-organised and intense election campaigns at constituency level in Britain, despite using different methodological approaches and measures of campaign strength (see, for example, Denver et al., 2003; Fieldhouse and Cutts, 2008; Pattie et al., 1995; Whiteley and Seyd, 1994). Fisher and Denver (2008) have also shown how the campaign at constituency level has become increasingly modernised. Modernisation — the utilisation of devices such as telephones and computers — has become core to campaigning, becoming more prevalent than traditional-style campaigning (though not necessarily matching the latter’s electoral benefits) (Fisher and Denver, 2009).KeywordsTarget CategoryDirect MailNational PartyCampaign SpendingParty OfficialThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.