Abstract
How MUCH does the campaign matter? Do all the speeches made, all the millions spent, affect the outcome appreciably? How much of the vote is really available? Politicians and scholars have long had their answers to these questions, but the answers were necessarily pure speculation. In this article Paul Lazarsfeld, Director of Columbia University's Office of Radio Research, gives another kind of answer-one based on a good deal more than speculation. It will intrigue scholars, as it may well disconcert politicians, The article is a summary of the book, Votes in the Making, by Paul Lazarsfeld, Bernard Berelson, and Hazel Gaudet, a forthcoming publication of the American Council of Public Affairs.
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