Abstract
Contemporarily, the dairy industry is a compulsory industry that relevant to the daily life of human beings. In particular, the dairy industry is a signature industry for the modernization of Chinese agriculture. Local production in China's dairy industry holds a huge market potential. In this paper, the efficiency of the horizontal mergers is investigated of Chinese dairy industry. To be specific, the case of Mengniu Dairy's Merger with Milkground is selected. Mengniu Group is the leading company in China's dairy industry and Milkground is the number one brand of domestic cheese. In recent years, there have been more and more cases of horizontal mergers and acquisitions. The value of horizontal mergers and acquisitions to the development of a company lies in making up for the lack of asset allocation. This paper will analyze the effectiveness of Mengniu's horizontal merger with Milkground through three financial indicators. According to the analysis, the corresponding suggestions will be given accordingly. Overall, these results shed light on guiding further exploration of horizontal merger.
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