The Efficacy of SEO as a Strategic Marketing Tool for Brand Promotion and Product Advertising

Abstract

This article is devoted to the study of the role of SEO optimization in the promotion of the company's brand and products on the market. The purpose of the study is to study the effectiveness of using SEO in promoting the company's brand and products on the net. The main directions and ideas of the work consist in the analysis of SEO methods, consideration of examples of successful practice in various business sectors and identification of the main factors affecting the effectiveness of SEO. The scientific and practical significance of the work is to identify the features of using SEO to promote the company's brand and products on the Internet and to establish the effectiveness of various methods of SEO in practice. The research methodology includes an analysis of the literature, consideration of the stages of the implementation of the tool and a comparative analysis of SEO methods. The main results and analysis of the work show that the use of SEO is an effective way to promote the company's brand and products on the Internet, and to achieve maximum efficiency, it is necessary to take into account the specifics of the business and the audience, as well as constantly monitor changes in search engine algorithms. The value of the conducted research lies in the development of theoretical knowledge about the effectiveness of SEO for the promotion of the company's brand and products on the Internet, as well as in the practical application of the research results in the development and implementation of SEO strategies in various business sectors.