Abstract
Internet of Things (IoT), Blockchain, Data Analytics, Artificial Intelligence, and Machine Learning have revolutionized the way businesses run. AI, the most recent of these disruptive technologies, has enormous promise at strategic levels of doing business and making better strategic decisions. The objective of this research is to learn how Artificial Intelligence may aid in strategic decision-making and to provide a thorough overview of AI in marketing. Because data collection is the most important aspect of marketing, it will be shown, how data can be collected using AI to better understand the target audience, customer profiles, and buying behaviour. Till the present time, there are minimal efforts made to assess the relation of AI with the strategic decision-making process, however, this study will bring value to the overall AI applications and how it will help make better marketing decisions. The research studies the implementation of Artificial Intelligence (AI) into marketing applications which improves business performance.
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