The effects of virtual reality (VR) and augmented reality (AR) on senior tourists’ experiential quality, perceived advantages, perceived enjoyment, and reuse intention

Abstract

ABSTRACT This study investigated the use of virtual reality (VR) and augmented reality (AR) virtual tourism to overcome problems and limitations in the senior tourism market. We explored the attributes of VR and AR in the context of vitalizing senior tourism, and the effects of such attributes on older adults’ experience, perceived advantage, enjoyment, and reuse intention. Using mixed methods (i.e. qualitative and quantitative approaches), we developed four attributes of VR and AR for senior tourism and analyzed the effects of these attributes on older adults’ emotional and behavioural responses. Analysis revealed significant relationships between the variables presented. These results offer meaningful insights about the use of VR and AR in virtual tourism to effectively activate senior tourism.