Exploring the service needs and the common-suited strengthening paths for bicycle-sharing services based on the AIA-NRM technique in consideration of various users

Abstract

ABSTRACT Near metro stations in urban areas, a public bicycle rental service allows users to rent bicycles for leisure, short-distance connections, and daily commuting. This study aims to explore the driving factors of bicycle-sharing service systems (BSSSs) and different users’ preferences and service needs (leisure & recreation users, short-connection users, and daily commuting users). The four driving forces (primary services, primary facilities, ancillary services, and ancillary facilities) are applied to evaluate the BSSSs. The researcher used the attention and importance analysis (AIA) technique to assess service driving factors’ attention and importance status in the bicycle-sharing service systems (BSSSs). The DEMATEL technique was also employed to establish a network relation map (NRM) approach for different users. The researcher also combines the AIA and NRM techniques to provide the AIA-NRM technique for identifying common applicable paths and enhancement strategies for the BSSS. Furthermore, this study analyzes various institutions and BSSS service providers from multiple users’ perspectives, determines the development direction of BSSSs, evaluates related challenges, and finds sustainable strategies for strengthening BSSSs.