The Effects of Trust, Distrust, and Motivation on Information Behaviors: The Cases of GM Food and Food Additives in China

Abstract

Food-related issues have recently become one of the most salient and controversial issues and have received increasing media and scholarly attention. This study examines the distinct effects of trust and distrust on the public’s information behaviors, specifically in the context of two food-related issues including GM food and food additives. This study employs a cross-sectional survey with 1,089 Chinese citizens. This study demonstrates that trust and motivation positively predicted information transmission behaviors (i.e., information sharing and forwarding) and information acquisition behaviors (i.e., information attending and seeking). Distrust, on the other hand, predicted only information transmission behaviors. Motivation’s effects on information acquisition behaviors were moderated by trust. This study contributes to the field of health information by expanding STOPS’ applicability to food-related risk contexts, conducting research with culturally distinct populations different from those featured in prior research, and distinguishing the roles of trust and distrust in influencing information behaviors.