Abstract
This study examines the effects of information quality, presented in a tourist–destination website, towards tourists’ visiting interests. The fundamental research model here in intertwined the establishment of information quality framework and destination image formation model. This research was specifically conducted as a case study in a tourism website operated by a local government, namely www.wakatobitourism.com. A total of 52 respondents, with a variety of demographic characteristics took part in this research. Statistical data were analyzed using PLS-SEM assisted with SmartPLS 3.0. This research found four hypotheses that significantly affect tourists’ interest to visit. Contextual information quality had a direct effect on affective image, while representational information quality had a direct effect on cognitive image. Cognitive image effected affective image which in turn had a significant effect on conative image.
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