Abstract
Rural tourism is a combination of different forms of tourism, which introduces visitors to life, art, culture and heritage of a region and is very suitable for the development of rural economy. The aim of this study is to detect the effects of rural tourism development on Stara Planina as well as the economic development of local communities with the possibility of sustainability of rural settlements and tourism development. One of the most important effects of rural tourism development on Stara Planina is the realization of economic profit. The development of rural tourism can stop the migration of young people through the creation of basic conditions for general, much higher comfort of rural settlements, and increase local jobs as well. With the development of rural tourism in the Stara Planina local people will be motivated to stay in the countryside. In such circumstances, young people can find not only economic, but also social and cultural reasons to continue living in rural areas.
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