The effects of psychological ownership and TAM on social media loyalty: An integrated model

Abstract

Literature has highlighted the importance of psychological ownership (PO) on individuals’ attitude and behaviors in organizations. However, few studies have empirically tested this concept in the online context. Integrating PO with technology acceptance model (TAM), this study aims to examine the antecedents and consequences of PO and compare the effect of PO with main constructs of TAM in enhancing customer engagement and cultivating long-term loyalty in social media use. We find that PO has a larger effect on customer loyalty than the main constructs of TAM do. We also generate new finding for the PO literature by proposing social influence as a critical driver.