Abstract
A wait screen is one of the proactive mechanisms that have been suggested to manage online wait. Despite the presence of significant gender differences in traditional wait, a lack of studies in online wait context has been acknowledged. This study proposes a research model of online wait management based on the cognitive absorption theory and gender literature. We test the effects of online interface designs in a wait screen on waiting time perceptions across gender by manipulating the salience and framing of a progress cue. A total of 535 subjects participated in two controlled experiments. MANOVA and subsequent ANOVA tests were conducted. We found significant main and interaction effects of wait screen design cues and gender on the relationships between the design cues and cognitive absorption variables. Detailed theoretical and practical implications are provided.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
