Abstract
The study aims to offer empirically tested findings of users’ trust in smartwatches in the context of IoT. The study (1) analyzes the causal relationship between perceived interactivity of a smartwatch and intention of continuous use, (2) examines cognitive and affective trust perceptions as the underlying mechanisms for mediating this relationship, (3) investigates affective trust as a resulting variable of cognitive trust. The result of analysis implies that not only direct effects but also indirect effects are significant in a series of causal relationships from perceived interactivity to intention of continuous use through cognitive and affective trusts. The analysis result also indicates that cognitive and affective trusts play key roles as mediators between perceived interactivity and intention of continuous use. In addition, the analysis result shows that cognitive trust affects affective trust.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: The Journal of Internet Electronic Commerce Resarch
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
