The Effects of New Generation Technologies on The Sales and Marketing Strategies of Airline Companies - A case study in Turkey

Abstract

Today, the use of the internet as a trading tool has led to the emergence of the concept of electronic commerce and mobile technology. The aviation industry has also adopted new technologies and has started to use it because of the fact that it is one of the leading sectors that use technology the most. The use of basing internet information technologies has a positive impact on distribution costs in airline sector. It has also given a new format to the relationships between intermediaries and customers. Airline companies also see this technology as an effective means of competition in Turkey and invest heavily in this area. It is predicted that mobile technology will shape the future of the aviation industry. This research was conducted as descriptive quantitative design aiming to determine that the effects of new generation technologies on sales and marketing strategies of the airline companies. 400 people, who participated in the survey developed by the researcher, formed the sample of the research in the Turkey. The results of the study indicate that the 18-35 (Generation Y) age group, which uses the technology and closely follows the discounts & the campaigns should be given importance in customer-oriented marketing activities. In addition, it is seen that finding reasonable tickets and saving time parameters are important for the customers and that the airline sales and marketing strategies will be shaped through the mobile in the future.