Abstract
New implementations of data analytical processes in democratic politics deeply affect voter-representative relationships and constitute a substantive challenge to voter agency. This paper examines the effects of social media driven data analytics on voter microtargeting and electoral politics using Cambridge Analytica’s (CA) involvement in the 2016 US Presidential election and the 2010 Trinidad and Tobago General election. It finds that data-driven voter targeting strategies developed by Cambridge Analytica from 2014-2015 are substantially more effective than previously employed strategies. Moreover, these strategies undermine rational choice and consequently impede a country's ability to conduct democratic politics.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
