Abstract
This experiment examined the effects of framed health education messages on exercise adherence among patients entering a cardiac rehabilitation program, as well as the mediating effects of health‐related cognitions. Patients read gain‐framed, loss‐framed, or no messages about the importance of exercise with regard to heart disease and completed measures of health beliefs using the Health Belief Model (HBM). Over the following 3‐month period, patients in the gain‐framed message condition exercised more than did those in the no message condition. Significant between‐group differences were observed on the HBM constructs of perceived susceptibility to heart disease and barriers to exercise, but these health beliefs did not mediate the effects of the educational messages. The results suggest value in using gain‐framed educational materials in the cardiac population.
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