Abstract
AbstractThis study adopted the reasonable person model (RPM) in the context of agritourism to identify tourists' preferences for features of agricultural landscapes; to examine the effects of agritourism landscape's fascination on subjective well‐being and destination attachment, which in turn influence tourists' loyal behaviors; and to investigate the moderating effects of farm types. The quantitative and qualitative approaches were combined to obtain 1118 usable samples. The results validated the RPM by identifying the predictive power of landscape fascination, subjective well‐being, and destination attachment on tourists' destination loyalty. Managerial implications for enhancing visitors' retentions in Taiwan were discussed.
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