Destination Fascination and Destination Loyalty: Subjective Well-Being and Destination Attachment as Mediators

Abstract

Following the Reasonable Person Model, this study examines the effects of destination fascination on subjective well-being and destination attachment as well as looking at the subsequent outcome of destination loyalty. A total of 936 responses were collected from tourists to national parks (302), forest recreational areas (300), and theme parks (334). The results of this study prove the effect of destination fascination on improving subjective well-being and destination attachment and shows the effects of subjective well-being and destination attachment on enhancing destination loyalty. Subjective well-being and destination attachment fully mediated effects from destination fascination to destination loyalty. Moreover, extensive validity of the proposed model was verified by engaging different destination types. The findings of this study enrich the base of knowledge about destination fascination in the tourism academy and contributes practical implications for destination management and marketing.