Abstract
New product development could be recognised as a key success factor in an increasingly competitive,global economy. The purpose of this paper is to examine the relations between innovation capability and new product development(NPD) performance in small and medium-sized business in China. This study builds a model related to the most important dimensions of innovation capability that influence mostly NPD performance of firms, such as technology, organization, strategy, manufacturing and marketing. Then it examines the relationships between these dimensions of innovation capability and NPD performance. A practical survey was carried out in the manufacturing industry of Zhejiang Province. Strategic planning capability, technology capability and marketing capability positively influence the NPD performance of manufacturing SMEs. Contrary to our prediction, market linking capability has a significant negative effect on NPD performance. Effects of other innovation capability dimensions are not significant. In general, it provides empirical evidence that different aspects of innovation capability will have significant different impact on the new product performance. Results of this study could lead to effective management of innovation for the SMEs in manufacturing industry and benefits for the firms' managers.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.