Abstract
This research aims to investigate the effects of employer branding and career anchor on the intention to leave. The object of this research is the companies operating in the technology, finance and pharmaceutical sectors while the subject is 229 employees. Three variables from the research data were gathered through instruments in the form of valid and reliable questionnaires. Statistical Analysis of the research data used hierarchical regression analysis with the significance in accordance with the output of SPSS 20.0. The review of the findings obtained from the data demonstrated a statistically significant correlation between the employer brand and career anchor; employer brand and the intention to leave. Findings indicated that employer branding has a significant effect on career anchor and intention to leave; career anchor also has a significant effect on the intention to leave. However, the mediator effect of career anchor did not appear in the relationship between employer branding and intention to leave.
Highlights
The globalization leads to economic and political developments in order to disappear the borders on the map through the business world
While giving importance to the brands of their products, the branding of their own organizations has become essential for increasing their attractiveness
This research aims to investigate the effects of employer branding and career anchor on the intention to leave
Summary
The globalization leads to economic and political developments in order to disappear the borders on the map through the business world. Increased organizational appeal attracts the attention of qualified labor force. The branding of organizations attracts qualified labor force, the opposite situation leads to the emergence of thoughts in employees. These ideas have many sources, internal, external and personal. In any case, these negative thoughts leave their place in the mind of the employee in time and with the developing events. These negative thoughts leave their place in the mind of the employee in time and with the developing events This intention can be turned into action with the act of quitting if no measures are taken
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
