Abstract
The boom in car ownership in China brings problems like traffic congestion and transportation pollution, which presents a great challenge to urban sustainable urban development. Carpooling has lower per capita carbon emissions and cost than driving individually. It is widely adopted by the potential car buyers in major Chinese cities. This study aims to investigate the effects of carpooling on potential car buyers’ purchasing intention of car in China. An online survey was conducted in Jinan with 607 responses collected in total. Based on the extended theory of planned behavior (TPB), 5 constructs were identified and 10 hypotheses were proposed. Structural equation modeling (SEM) was taken to test the proposed hypotheses. MNL model and SEM-logit model were used to analyze the influence of different characteristic variables on potential car buyers’ purchasing intention. The study found that 22% of potential car buyers postponed purchasing a car and 12% gave up purchasing a car. Respondents with relatively low incomes or working in central urban areas were more likely to refuse or postpone purchasing a car. Attitude, perceived service and social norms significantly influenced the purchasing intention, but perceived affordability and perceived responsibility had no direct influence on potential car buyers’ purchasing intention.
Published Version
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