Abstract
The purpose of this study was to investigate the effects of the age of viewers and the gender of the narrator in a film, and to examine the interaction between these two variables. Subjects in second and fifth grades were randomly assigned to two treatment groups. One group watched a film narrated by a female and the other watched the same film narrated by a male. As subjects watched the film, the experimenters measured their visual attention to the program. Recall of story ideas was also measured, using a multiple-choice test. The results indicated that the gender of the narrator influenced the recall of second-graders, but did not influence the recall of fifth-graders. Results suggest that older children pay greater visual attention to a program than younger children. Implications for developing audio-visual materials for children are discussed.
Published Version
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