Abstract
A source differentiated, almost ideal demand system was estimated for the EU's import demand to examine the competitiveness of South African fruits. South African fruit products appear to be influenced by changes in expenditures in European Union. There is evidence of complimentary relationship between South African apples and those from United States. South Africa faces strong competition in grapes from Chile and the United States. Expenditure elasticities indicate that South African fruit exports are the least competitive among the selected suppliers. South Africa's trade liberalization policy appears to increase grape exports.
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