Abstract
In accordance with the principles and basic design features several and a variety of options to establish the structure of the advertisement to ensure the understanding of the subject is all flexible and easy, and trust these principles, and the foundations of the design have rules that the designer should follow to ensure successful design and reach as many people as possible, the way of treatment is one of those principles which is worth the beauty and (consideration).I selected the research challenge by asking: What is the effective viewing principle in the advertisement?
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