Abstract
Research on service innovation appears in several research disciplines, with important contributions in marketing, management, and operations research. The purpose of manufacturing enterprise service is to reduce energy consumption. We offer a new account based on an adaptive theory perspective. This paper investigates the relationship among three types of service innovation practices and service innovation performance in manufacturing enterprise. The study further examines environmental uncertainty as a moderator between service innovation practices and service innovation performance. Data collected from 59 manufacturing enterprises in China, and is analyzed and used to validate the article’s theoretical and empirical contributions. The findings reveal that three types of service innovation practices have positive effects on service innovation performance. In addition, the results show that the effect of guide-based service innovation practices on service innovation performance is weakened in manufacturing enterprise when there are higher levels of environmental uncertainty. The effect of project-based service innovation practices on service innovation performance is weakened in manufacturing enterprise when there are higher levels of environmental uncertainty. Based on the results, this study provides implications for service innovation and support roles in fostering and sustaining innovation, which generate sustainable competitive advantage.
Highlights
In recent years, the high uncertainty of economic globalization and the prevailing market environment have exacerbated the challenges that confront manufacturing enterprises in a highly competitive business environment [1]
We examine the relationship between process-based service innovation practices and service innovation performance by applying an experiential view of adaptive theory, which holds that innovation is a highly uncertain path that unfolds through opaque markets and technologies
We propose that high levels of environmental uncertainty will weaken the positive impact of role guide-based service innovation practices on service innovation performance
Summary
The high uncertainty of economic globalization and the prevailing market environment have exacerbated the challenges that confront manufacturing enterprises in a highly competitive business environment [1]. Sustainability is an important issue that manufacturing enterprise has been facing. An increasing number of studies began to focus on the role of innovation in the sustainable development of enterprises [2]. Intense market competition and price pressures drive manufacturing enterprises towards making service innovation as they attempt to obtain additional income and profits [4]. Service-oriented manufacturing enterprise has higher marginal revenue, such as cost competition. As service innovation is the guarantee of the sustainable development of an enterprise and has a certain boost to the rational use of energy, this paper focuses on service innovation
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