Abstract

The emergence of diverse social media, one of which is TikTok which has a variety of content in it and can be accessed by various groups, including students. So that unknowingly it can affect student behavior. This study aims to determine the influence of content on the TikTok application on grade III students of SDN Kesamben 2 Ngoro Jombang.This research is a quantitative research using a correlation approach with Ex post fact research design. The population is all grade III students of SDN Kesamben 2 Ngoro Jombang totaling 16 students. Data collection method using questionnaires and documentation. The results of this study show that: (1) The level of use of the TikTok application in grade III SDN Kesamben 2 Ngoro Jombang is in the medium category with a percentage of 50.0%. (2) The behavior of students III SDN Kesamben 2 Ngoro Jombang is in the medium category with a percentage of 62.5%. (3) There is an influence between the content in the TikTok application on the behavior of grade III students of SDN Kesamben 2 Ngoro, Jombang based on the t test with a significance value of 0.014 < 0.05. And based on the results of a simple linear regression test states that every addition of 1% content on the TikTok app will increase Student Behavior by 0.752.
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 Keywords: TikTok Content, Student Behavior

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