Abstract
This research aims to determine if graphical lectures can enhance learning comprehension compared to traditional text-based lectures delivered in a Hyflex environment. In the contemporary educational landscape, where flexible learning environments are paramount, the HyFlex model integrates face-to-face and online components. The research focused on assessing the impact of graphical form lectures on the learning outcomes of Business Administration and Accountancy (BAA) students during Hyflex modality. Findings revealed a significant increase in learning comprehension scores among students who participated in the hyflex graphical lecture compared to traditional full-text learning presentations. The implementation of graphical elements in lectures yielded encouraging student responses regarding learning effectiveness. Keywords: HyFlex; Graphical form; Full-text lectures; Comprehension
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