The Effect on the Telecom Industry and Consumers after the Introduction of Reliance Jio

Abstract

In the world of intense competition amongst all the industries, the telecom industry also does not fail to stay behind. With the belief that the customer is the king, each and every company in India is willing to go to depths and cross lines every day so that they can be that one brand that customers look for. While choosing a Network, one looks for various factors such as Network coverage, the call rates, the internet plan offered and not to forget but the value-added services as well. Satisfying the consumers in each of this aspect is not an easy task. Based on the literature review and after considering the questions we want to answer; the research problem of the research paper is “The Effect on The Consumers and Telecom Industry after the Introduction of Reliance Jio.” The problem mainly focuses on how the telecom industry was before and after Jio, what people believe and perceive about Reliance Jio and what challenges the competitors faced with the introduction of Jio. Based on the research problem, these are some of the objectives of our study,