Comparative Analysis of Jio Vs Airtel

Abstract

The telecommunications industry within the sector of information and communication technology is made up of all Telecommunications/telephone companies and internet service providers and plays the crucial role in the evolution of mobile communications and the information society. The main objective of the study is to make a comparative study among the satisfaction level of Airtel and Jio customers. The study focuses on identifying the different factors influencing the satisfaction level of customers. The major finding of the study is that there is no significant difference in the factors affecting the satisfaction level of Airtel and Reliance Jio. From this study it can also be observed that there are some variables where customers are more satisfied with Jio than compared to Airtel. Results of the study shows that Jio is a more economical choice, customer are satisfied with the schemes and offered by Jio, customers are also satisfied with the local call cost per minute offered by the company, on the contrary there are some variables like better network coverage where Airtel enjoys higher level of customer satisfaction than Jio. The main objective of this paper is to identify the difference between marketing performance of Airtel and JIO in terms of consumer buying habits, buying criteria, inspiration rate, time period, frequency rate, place, effect of an advertisement and sales promotion.